Do you know that one answer at one key moment is all you need to change your status, and of course, bring about a change in the society? Your concept, invention or idea could be the answers to a question that will make things happen in the world. The story is told that in July of 1938, Victor Gruen went to America from Austria with $8 in his pocket and an architect’s T-square in his luggage. In his homeland, he had championed innovative public housing, and had just begun to get architectural commissions from Vienna ’s department stores when Hitler’s armies invaded. He fled to the united states, bringing with him an idea inspired by the markets of medieval Austrian and Swiss towns, and by the stately Galleria Vittorio Emenuele 11 in Milan. He introduced the covered shopping mail to America . Gruen’s first mall opened in Minnesota in the mid-1950s. it was little more than a courtyard centered between two department stores. A single roof over the entire structure, however, meant that cons...
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